Any media aide who cannot properly edit a video, remove statements that could negatively affect the public image of his principal, and present his boss’s message constructively for public consumption may need to rethink the responsibility of carrying a camera around a politician.
Sometimes, politicians speak out of frustration, excitement, or in an attempt to energise their political camp ahead of an election. In the heat of the moment, a leader may utter words that could be misunderstood or potentially threaten public peace, even when he has no genuine intention or capacity to act on such statements.
That is where professional media management becomes extremely important.
Those who work closely with me know that i take this responsibility seriously. Whenever i record a 20-minute video, i don’t necessarily publish all 20 minutes. I listen to the entire recording, identify statements or portions that should not go public, and carefully edit the material via CapCut before publishing.
This is also why i often post my videos and pictures late hours. The delay is not accidental———It’s because i take time to work on the content before making it available to the public. I have equally avoided going live on Facebook whenever politicians are addressing sensitive political matters.
I have repeatedly cautioned some media boys in Gwagwalada during this Hon Kasim Mohammed government so far against unnecessarily broadcasting live on Facebook, especially when the subject matter is sensitive. Unfortunately, some interpreted that my advice as an attempt to control them, rather than understanding it as professional guidance.
Media work is not simply about snapping pictures, holding a camera, and pressing the record button. It involves judgement, discretion, editing, fact-checking, timing and an understanding of the consequences of what eventually reaches the public.
There are nights i stay awake into the early hours just to edit videos and prepare them properly for publication. Even with photographs, i take time to review and select what is suitable for public consumption.
In my view, the viral video involving the Kuje Area Council Chairman and the threat against opposition of not voting APC highlights what can happen when his medias lacks professionalism and proper editorial judgement.
Those who are good at taking photographs and recording videos should be supported with people who understand editing, communication strategy and crisis sensitive media management.
Unfortunately, in politics today, many people want the title of “media aide” but underestimate the responsibility that comes with it.
A camera captures the moment. A professional media manager determines how that moment is presented to the public.
©️ManUtd CrownPrince
Writes From Kutunku Ward, GAC.