The Senior Special Assistant on Media and Publicity, Mohammed Isah Hassan, has called on journalists, entertainers, content creators, digital influencers, photographers, filmmakers, broadcasters, bloggers, and every stakeholder in Gwagwalada’s media and creative industry to embrace a new era of collaboration aimed at repositioning the Area Council as a hub of talent, creativity, and opportunity.
According to Hassan, the time has come to move beyond the culture of merely consuming data and social media trends without purpose. He described the next phase as one of productivity, innovation, and strategic storytelling.
“The era of being ‘data boys’ is over. This is the time to become builders of narratives, creators of opportunities, and ambassadors of Gwagwalada. We have a responsibility to put our home on the map.”
He noted that Gwagwalada is blessed with exceptional musicians, comedians, filmmakers, photographers, writers, presenters, actors, designers, digital creators, and media professionals whose talents deserve wider recognition. However, he stressed that genuine progress can only be achieved through unity and coordinated efforts.
Hassan explained that the Office of the Senior Special Assistant on Media and Publicity is committed to serving as a bridge between the government and the creative community by encouraging initiatives that promote local talent, strengthen partnerships, and create platforms for growth.
He envisioned regular networking sessions that connect media practitioners with entertainers, digital skills workshops for young creators, mentorship opportunities for emerging talents, collaborative projects that showcase the rich culture of Gwagwalada, and media campaigns that highlight local success stories.
He also advocated for stronger partnerships between media organizations, educational institutions, businesses, and government agencies to create sustainable opportunities for young people interested in journalism, broadcasting, filmmaking, digital media, and entertainment.
“The stories that deserve global attention are already here. Our culture, our businesses, our innovations, our people, and our talents are enough to attract investors, visitors, and opportunities if we learn to tell them professionally and consistently.”
Hassan further urged media organizations operating within Gwagwalada to prioritize developmental journalism by highlighting achievements, identifying challenges constructively, and creating platforms that inspire young people to pursue careers in the creative industry.
He encouraged content creators to produce quality, original content that reflects the identity, values, and aspirations of the Area Council instead of merely following viral trends with little long-term impact.
“Our greatest asset is not the number of gigabytes we consume but the value we create. Every camera, microphone, laptop, smartphone, and newsroom should become a tool for development.”
He called on every stakeholder to embrace a collective vision where competition gives way to collaboration, individual success contributes to community growth, and local talents receive the recognition they deserve.
“As we work together, we can transform Gwagwalada into a destination known not only for its history and institutions but also for its vibrant media ecosystem, thriving entertainment industry, and innovative digital economy.”
Hassan reaffirmed his commitment to working with all stakeholders regardless of affiliation, emphasizing that the mission is bigger than any individual or organization.
“Our dream is simple but achievable: to build a media and entertainment industry that empowers our youth, creates employment, promotes our culture, attracts investment, and proudly places Gwagwalada on the map. Together, we can make it happen.”
The message serves as both an invitation and a challenge to every media and entertainment stakeholder to become active participants in shaping a future where Gwagwalada’s stories, talents, and creative excellence are celebrated far beyond its borders.